Your company wins the bid. Account Managers high five. Project Managers get out their Gantt charts. You meet as a team to plan out the project and the questions are asked:
Integration with existing systems?
GIS functionaly embeded?
If you can believe it - this is the main map on some of the GIS Web Applications out there. Unreal.
With the recent announcements at the ESRI UC this week and new demos floating around the Interwebs, I'm planning a focus on some vendor samples soon. This is but just one of those gems.